For decades most consumers made buying decisions based on ads they read in the newspapers or magazines. Then radio and television came along and revolutionized the advertising industry. However, in the last few years, many make choices based on social media information. Site users known as influencers post opinions on various topics and many have thousands of followers. They have become so powerful that marketing agencies were formed to coordinate and enhance their impact. With that in mind, many important businesses now rely on a top influencer marketing agency to help them take advantage of this new opportunity.
Influencer Marketing Is on the Rise
As newspaper readership and television viewership decline, more people look to social media sites for entertainment and news as well as interaction with others. Internet users increasingly turn to channels such as Snapchat and YouTube for advice about products and services. They often search for favorite influencers who offer advice on everything from makeup and fashion to the hottest cars.
Agencies Effectively Manage Influencer Marketing
Technically anyone or any business can place ads or hire influencers to create a stir on social media, but an organized plan is required to maximize and track results. That is where influencer marketing agencies come in. They strategize, execute and manage advertising and marketing campaigns with influencers. Agencies work with top social media and are especially effective at branding-based campaigns. Marketing efforts can include product placement, paid sponsorships, and sponsored content.
Marketing Professionals Use a Variety of Campaigns
Influencer marketing agencies tailor campaigns to clients’ needs. They use a range of methods to engage audiences. For example, a marketing plan could involve giveaways, contests, or sweepstakes. Social media stars catch the attention of followers by promoting the exciting events. Digital influencers might be asked to develop content around specific hashtags or content and then encourage followers to use the hashtags. Some campaigns are designed to increase the number of people who follow a brand’s social media channel.
Many companies now hire marketing agencies to harness the power of social media. Known as influencer marketing agencies, they enhance the advertising impact of social media stars, who often have thousands of followers.